Authorised retailer for Orient Watches. From the beginning, Orient has pursued a single mission: To offer
high-quality, attainable timepieces with enduring style. The brand’s
heritage is rooted in craftsmanship, reliability, precision and beauty
that stand the test of time.
Orient Brand History
The origin of Orient Watch Company dates back to as early as 1901!
Shogoro Yoshida opened ‘Yoshida Watch Shop’ where he sold pocket
watches. Over 20 years later, on 13th July 1950, Orient was launched.
Renting the former Toyo Tokei Co., Ltd. Hino Factory, the brand began
the production of wristwatches right away in that same year. In 1950,
employees from the Hino factory came together and began operating
as ‘Tama Keiki Company’. Under this name, they produced their first
wristwatch, the ‘New Orient’. After its initial success, the company
changed its name to ‘Orient Watch in 1951. Over the following
decades, Orient evolved with the times, bringing out timepieces that
reflected the current trends, however, there was one trend that Orient
did not follow. Quartz technology was on the rise, but Orient stayed
true to its original watchmaking traditions. Even in the present day,
Orient only uses automatic mechanical movements that they produce
in-house.
Orient Style
Characterised by their bright colours, moonphase complications and
skeleton dials, Orient watches are as sophisticated as they are
practical. Whether you’re after something sporty, classic or
contemporary, thanks to the brand’s large portfolio there is an Orient
model for all!