Authorised retailer for Diesel Jewellery. There's something satisfying about finding a quality piece of jewellery. With
its unique yet stylish designs, Diesel appeal to a wide variety of
strong personalities and styles.
Brand History
At the age of 15, Renzo Russo embarked on his journey in the world of
fashion by sewing jeans using his mother's sewing machine. Initially, he
produced these jeans for himself and sold his designs to friends. Fuelled by
his passion, Russo pursued education at a textile manufacturing high school.
In 1976, he joined the clothing manufacturer Moltex, and within two years,
with the support of his father, he acquired a 40% stake in the company,
renaming it Diesel - the very foundation of the renowned fashion powerhouse
we know today. In 1985, Russo went on to acquire the remaining shares of
the company, solidifying his control.
Throughout the 1990s, Russo's creative marketing techniques propelled Diesel
into the position of being a household name. While the brand achieved huge
amounts of success, it also saw controversy, which just added to Diesel's
popularity. In 1997, Diesel stood as one of the pioneering fashion brands to
establish an online retail website, showcasing its collections and embracing
the digital frontier. Even after nearly fifty years, Diesel's unwavering
commitment to innovation and defiance of conventions has ensured its
enduring prominence in the ever-evolving fashion industry.
Something for Everyone
Diesel Jewellery offers a unique and edgy collection that stays true to the
brand's rebellious and contemporary style. With a focus on bold designs,
industrial elements, and urban-inspired motifs, Diesel Jewellery combines
stainless steel, leather, and other unconventional materials to create
statement pieces. The collection includes rings, bracelets, necklaces, and
earrings, often featuring distinctive branding elements such as the Diesel logo
or iconic industrial-inspired accents. With their distinctive style, Diesel
Jewellery pieces add a touch of attitude and individuality to any outfit.