Today, Swatch has unveiled its all-new Break Free collection! Inspired by the 1984 Swatch World Breakdance Championship, the watches in this collection are a true celebration of creativity and self-expression. And what if we told you they also include artwork from Keith Haring? The American artist created the original poster for the Championship as well as the design for the winner’s watch. So not only is this collection nostalgic but also fresh and fun. Three timepieces with iconic designs, there’s something for all. Get ready to break free, express yourself and read on for more!
All-New Swatch Break Free Collection
Swatch BREAKS OFF (41.8mm) Multicoloured Dial / Green Bio-Sourced Material Strap SO34Z102
Instantly recognisable, in more than one way, this BREAKS OFF watch exhibits a square multi-coloured dial which depicts Keith Haring’s artwork from the Swatch World Breakdance Championship poster. The dial also features black arrow-shaped hour and minute hands and a black second hand. For enhanced legibility, the hour and minute hands feature a luminous coating. Sustainable yet stylish, a square matte black bioceramic case, with edge-to-edge biosourced glass, frames the dial. Measuring 41.8mm in diameter, it’s a size that complements the wrists of fashionable men and women alike. Within this case lies the watch’s quartz movement. Reliable and precise, it ensures accurate timekeeping. Overleaf, the matte white battery cover with a multi-coloured print depicts a Swatch logo. In an obvious Keith Haring style, it reinforces the relationship between the American artist and the Swiss watch brand. An integrated matte light green biosourced material strap, with a black buckle and loops, concludes the design of this timepiece.
With its fun and colourful design, this Swatch makes a great statement on the wrist. Always on beat, it complements the lifestyle of unique individuals perfectly.
Swatch BREAK LOOSE (41.8mm) Black Dial / Black Bio-Sourced Material Strap SO34Z103
A monochrome take on the iconic Swatch World Breakdance Championship poster, this BREAK LOOSE watch is subtly stylish. The square black dial depicts the same artwork as the previous model but in a white print. The dial also features silver-coloured arrow-shaped hour and minute hands and a silver-coloured second hand. The hour and minute hands boast a glow-in-the-dark effect, so no matter the conditions, the wearer can always tell the time. A square matte black bioceramic case, with edge-to-edge biosourced glass, frames the dial. Measuring 41.8mm in diameter, it houses the precise and reliable quartz movement that powers the watch. On the posterior, the case back features a matte black battery cover with a white print. And like the BREAKS OFF model, depicts a Swatch logo that was drawn by Keith Haring. Complementing both the dial and the case, an integrated matte black biosourced strap secures the watch on the wrist.
While locking in the freshest look on the scene, this Swatch is for those who want to make a low-key statement. There’s no need for bright and bold colours as the iconic design does all the talking!
Swatch BREAK TIME (41.8mm) Multicoloured Dial / Black Bio-Sourced Material Strap SO34Z101
Using the design of the watch given to the winners of the Swatch World Breakdance Championship, but in a square-shaped fashion, this BREAK TIME watch captures the event’s energy exceptionally well. The square multi-coloured dial exhibits an almost identical print as the original, however, it is now more vibrant. From the falling numbers to the glow-in-the-dark arrow-shaped hour and minute hands, the resemblance is spot on. Measuring 41.8mm in diameter, a matte orange bioceramic case frames the dial. With unparalleled strength and softness, it ensures optimal comfort on the wrist. The case also houses the watch’s quartz movement. Providing great precision it ensures accurate timekeeping. Contrasting the colourful nature of the dial and the case, an integrated black biosourced material strap, with a matching buckle and loops, secures the watch on the wrist. While simple in design, it allows for the other elements of the watch to stand out.
With its vivid hues and playful design, this Swatch reminds us to live life fully and freely; and also to never take anything too seriously.
What do you think of the all-new Swatch Break Free collection? Do you prefer the two bright and bold watches or the more subtle, monochrome model? Let us know in the comments below!
