“Disney is honored to align with Citizen, a stalwart brand that has stood the test of time. At Disney Parks, every minute is magic. So, it’s appropriate that our Guests will have access to one of the world’s greatest names in timepieces, as they celebrate their time together creating memories with friends and family.” – Carlos Castro, vice president of Disney Corporate Alliances.
Two of the worlds most successful brands in their fields, Citizen and Disney, have now teamed up for a new partnership in connection to Disney’s theme parks and resorts. It seems unlikely that we will be seeing a Disney x Citizen collaboration watch any time soon, however this new partnership has opened many new doors, and this isn’t something that we’d bet against happening at some point in the future, with rumors being told of unique watches that will only be sold at Disney Resorts and parks. The partnership does however benefit both brand in many ways. Citizen will have their brand logo displayed on the Main Street U.S.A. clocks at the Magic Kingdom Park, Walt Disney World Resort and Disneyland Park at the Disneyland Resort, and will also be featured on the fast pass clocks, informing visitors of closing times and return times.
“It’s wonderful that great brands such as Citizen, Disney and Marvel can work together,” said Toshio Tokura, President and Chief Executive Officer of Citizen Watch Co Ltd. “We look forward to working with Disney on expansion of this alliance to their international parks and resort destinations.”
Citizen with Marvel
The watch brand will also become a red carpet sponsor for marvel cinematic releases following the huge successes of new Thor, Black Panther and Avengers movies. With the highly anticipated launch of Avengers: Infinity War, citizen have seen this as a wonderful way to celebrate their 100-Year Anniversary. The new promotional alliance will also include sponsorship of Marvel Minute and other digital content on Marvel.com that is in development at Marvel New Media’s Creative Space.
“Citizen is a company with a rich history of creativity and a dedication to exquisite craftsmanship, qualities that we, at Marvel, deeply admire,” – Marvel senior vice president, Global Partnerships & Marketing Mindy Hamilton.
