Emporio Armani and Armani Exchange both fall under the larger Armani fashion empire. However, there are some key differences between the two which people may not know about. Although distinguished by their style, they both maintain the high standards that Armani is known for. So, it is completely down to personal preference as to which brand you prefer. We have curated this ‘Emporio Armani and Armani Exchange; What’s the Difference?’ guide to help you understand said differences, as well as recommend our favourite watches from each brand. If you want to learn more, keep reading!
Emporio Armani and Armani Exchange: What’s the Difference?
Before we delve into the differences between the two brands, it is important to note what they have in common. Both brands share the same remarkable level of consistency and originate from the idea that less is more. Moreover, they both embrace the concept of inclusion and promote a style that goes beyond the sum of each part; and well beyond what one wears. They also have similar price points, in terms of watches, so no matter which sub-label you choose you can rest assured that high-quality and trendy design is always on the cards.
Emporio Armani Watches
Timelessly elegant and sophisticated, Emporio Armani watches are primarily aimed at young people between the ages of 20 and 30. The majority of the sub-label’s watches bear the unique eagle logo, drawn by Giorgio Armani himself; which has won the hearts of many since its creation. With their distinctive air of elegance, Emporio Armani watches represent a seamless blend of clean and classic style; perfect for the fashion-conscious man or woman. No matter if you want a beautiful mother-of-pearl timepiece or a functional chronograph, there is an Emporio Armani watch for all!
Emporio Armani Women’s | White Crystal Set Dial | Stainless Steel Bracelet AR1925
Sparkling from every angle, this model exhibits a matt white dial with a pavé centre. A mix of silver-tone Roman numerals and baton indices surround this, while silver-tone hour and minute hands feature at the most central point. Reinforcing the Emporio Armani brand image, the iconic eagle logo not only replaces the 12 o’clock hour marker but also features below it. Pretty and petite, a 32mm stainless steel case frames the dial. Within this case lies the two-hand quartz movement that powers the watch. Precise and reliable, it ensures accurate timekeeping. Complementing both the dial and case, a polished stainless steel bracelet, with a deployment clasp, secures the watch. While it emphasises the watch’s timeless elegance, it also provides great comfort on the wrist.
Emporio Armani Men’s | Blue Chronograph Dial | Stainless Steel Bracelet AR2448
Sporty and stylish, this model exhibits a blue sunray CD-finish chronograph dial with a date aperture between 4 and 5 o’clock. The dial also features silver-tone baton indices and hands, and just like the previous women’s model, the brand’s iconic eagle logo replaces the 12 o’clock hour marker. While this feature helps to reinforce brand image, it also contributes to the watch’s overall sophisticated image. A sleek stainless steel case frames the dial. Measuring 43mm in diameter, it highlights the inclusive nature that Emporio Armani prides itself on; the watch will suit the majority of its targeted 20-30 age group’s wrists. The quartz chronograph movement that powers this watch lives inside the case. Its great accuracy ensures the watch is suitable for daily wear. Its 50 metres of water resistance showcases this further. A three-link stainless steel bracelet concludes the design of this refined timepiece.
Armani Exchange Watches
Armani Exchange watches feature a harmonious blend of Italian and American design. It’s all about looking young, trendy and uber-chic, so the sub-label’s watches are primarily aimed at teenagers and young people up to the age of 35. Through reinventing basics, to create versatile pieces, these watches ooze contemporary flair. Perfect for the stylish man or woman, they are designed with the purpose of everyday wear in mind.
Armani Exchange Women’s | Rose Gold Dial | White and Pink Leather Strap AX5588
A playful display of pink, this model exhibits a sunray rose gold dial with silver-tone baton indices. The dial also features silver-tone hour and minute hands, and for a pop of colour, the second hand is red. The majority of Armani Exchange models feature the brand’s iconic ‘A|X’ logo on their dial, however, on this model the logo features on the crown. Although small and subtle, it’s impact remains the same. A 36mm rose gold-tone stainless steel case frames the dial; it complements the case perfectly. Precise and reliable, a quartz movement lives inside the case. This, alongside its 30 metres of water resistance, ensure the watch is both practical and suitable for everyday wear. A white leather strap, with a pink marble effect, concludes the design of this women’s model. Its pin buckle fastening ensures both great comfort and security on the wrist.
Armani Exchange Automatic | Silver Skeleton Dial | Blue Silicone Strap AX1727
Showcasing that Armani Exchange is aware of the current trends in the horological world, this model features various skeletal elements. The centre of the sunray silver dial, and the sub-dial between 6 and 8 o’clock, reveal elements of the watch’s automatic movement. As well as this, the dial features black baton indices and hands. Simple in design, they ensure that the wearer’s attention remains on the striking cutaways. Measuring 44mm in diameter, a blue resin case frames the dial. The crown, at the 3 o’clock position in the case, aids the watch’s 50 metres of water resistance. Overleaf, the stainless steel exhibition case back allows the wearer to observe the watch’s automatic movement; showcasing a different view to the segments on the dial. The perfect finishing touch, a blue silicone strap, with a stainless steel pin buckle, secures the watch to the wrist.
No matter which of the two brands you prefer, you can rest assured that you will get a quality timepiece at an accessible price from each. If you want to browse the full selections from each brand, click here for Emporio Armani and here for Armani Exchange.
What did you think of our ‘Emporio Armani and Armani Exchange: What’s the Difference?’ guide? Which of the two brand’s do you prefer? Let us know in the comments below!
