Generation Charm Club
It’s 2018, times are changing and so are brands, they’re constantly evolving to meet the growing demands and requirements of the public and consumers around the world. Thomas Sabo have announced that they are revolutionising the design and feel of their Charm Club Collection. Their brand has always been built around the concepts of sophisticated expression and traversing generations, now with the new launch of the 2018 Generation Charm Club Collection they have been able to reinvent the world of charms and jewellery with huge global campaigns aimed at combining high fashion designs with jewellery enthusiasm to allow a completely new expression of the customer or wearers own personality.
The newly revamped collection contains approximately 260 restyled pieces which are all manufactured with 925 sterling silver, 18k yellow gold plating or classic natural materials to ensure the highest quality in all of their charms. There is so many styles and designs the combination possibilities are endless and customers are actively encouraged to showcase their unique collections on their social media and tag the brand as #thomassabo. As well as manufacturing their charms in a new variety of sizes to make them the perfect fit for modern day styling choices the brand have released a mix of vintage letters, star signs, graphic forms and new symbols of love, happiness, nature and even more.
Thomas sabo’s iconic collection “Rebel at Heart” is joining the charm club for the first time this year as the brand overflown some of the rebellious designs into a new range of charms that Thomas Sabo has named the “Vintage Rebel” collection. This new range will allow for even more combinations of styles and colours for both him and her as well as progress the Generation Charm Club forward by addressing all of the brands target audience.
“Combine things that are close to your heart and transcend borders – Generation Charm Club stands for the new, casual attitude towards personalising and styling favourite pieces, lucky charms and vintage symbols”, says Susanne Kölbli, Creative Director at THOMAS SABO.
“We have completely reworked and re-invented our Charm designs. By means of the new alignment of the Collection, new pricing and combination options, we would now like to reach all of our customers, above and beyond the loyal fans of the Collection. The launch will be accompanied by a comprehensive marketing concept that includes a new generation Charm Club logo and unique POS presentation”, says company founder Thomas Sabo.
From mid-February, customers will be able to choose between new types of square packaging when purchasing from the Collection. In addition to the characteristic black and white stripy look, the new, feminine jewellery caskets have a drawer in various colours elegantly representing the joie de vivre of Generation Charm Club. Vintage Rebel Charms will be presented in packaging with a black and grey stripy look and black drawer. Matching shopping bags complete this new shopping experience.
