Maurice Lacroix is a watch brand for those who seek out high-quality timepieces with creative designs. Although the brand is relatively new, they are proud of the innovative developments which they have achieved over the years. Maurice Lacroix prides themselves on their passion for detail and perfection. Evident in every watch they produce, it’s what sets them apart from other brands in the horological world. There is a wide range of watches within the luxury Swiss brand’s portfolio, so we have curated this ultimate guide to Maurice Lacroix watches to break them down for you. With something certain to catch your eye at every price point, you are sure to find a watch which suits you from Maurice Lacroix.
About Maurice Lacroix
Founded as a part of Desco Von Schulthess, the story of Maurice Lacroix began in 1975. Desco had been a representative for luxury watches including Audemars Piguet and Jager-LeCoultre since 1946. In 1961, Desco opened an assembly facility in the Swiss Canton of Jura and begun to produce private label watches for other manufactures. Maurice Lacroix was then born when Desco started to market their own line of watches under this brand name.
By 1980, Maurice Lacroix had become so successful that the facility in Saignelégier ceased production for third parties. Nine years later, the brand acquired the case maker Queloz S.A.; this ability to produce watch cases in-house set them aside from other luxury watch companies. During the 1990s, Maurice Lacroix launched their high-end Les Mécaniques line – the Masterpiece line as we know it today. During this time, the brand elevated itself to the superior ranks of Swiss watch manufacturers. By both maintaining traditional Swiss watchmaking art and creating their movements for the Masterpiece collection, Maurice Lacroix solidified their name in the horological world.
Since then, Maurice Lacroix has created several groundbreaking watches and impressed many with their ingenious marketing. Partnering with the likes of FC Barcelona and appealing to Millennials with their #CHASEYOURWATCH worldwide treasure hunt, Maurice Lacroix understands their audience and what appeals to them. Hence their great success in the watch industry.
The Ultimate Guide to Maurice Lacroix Watches
Aikon Watches
Inspired by the iconic Calypso of the 1990s, the Aikon collection has become an icon in its own right. While the collection originated with just quartz models, it has now been refreshed to include automatic models too. As well as this, some of the watches place a strong focus on sustainability. With a wide range of timepieces, there is something for every taste within the Aikon collection. Most importantly each watch follows a fresh and contemporary design with a luxury flair and understated elegance.
Our Aikon Pick: Maurice Lacroix Aikon Quartz #TIDE Upcycled-Plastic (40mm) Navy Blue / White AI2008-BBB11-300-0
Contributing to a better tomorrow, this Aikon model places sustainability at its core. The 40mm navy blue case of this #tide is made using upcycled ocean plastic and glass fibre. Not only is the material extremely durable but its production has a much smaller carbon footprint than virgin plastic. Reminiscent of the ocean, the white dial exhibits a Vagues du Jura finish. In addition, the dial is adorned with Super-LumiNova-filled hands and baton indices alongside a date aperture at 3 o’clock. A sapphire crystal with double anti-reflective coating protects the dial, and this is framed by the brand’s iconic bezel with a six ‘claws’ design. A white rubber strap with #tide buckle secures the watch to the wrist. Ensuring that this model is both precise and reliable, it is powered by a Swiss-made quartz movement, and thanks to its screw-down crown is water-resistant up to 100 metres.
This urban-themed Aikon is infused with Swiss craftsmanship and quality. Bold, colourful and artistic, it is perfect for those with a fun and vibrant style.
Pontos Watches
The Pontos collection combines Swiss watchmaking tradition and technical mastery. An exemplar of elegance and sophistication, each model holds a passage of time in a contemporary silhouette. Moreover, the Pontos collection strengthens Maurice Lacroix’s reputation for crafting accessible luxury timepieces.
Our Pontos Pick: Maurice Lacroix Pontos Day Date (41mm) Anthracite Dial / Stainless Steel PT6358-SS002-333-1
With an easy-to-read dial and contemporary finish, this Pontos is a perfect option for daily wear. The refined style of this model stems from the anthracite grey dial with a rose gold-tone central ring as well as rose gold-tone baton indices and hands. However, the most distinctive feature on the dial of this Maurice Lacroix is the day-date display. The day is shown in a curved aperture under 12 o’clock while the date is shown in a traditional square aperture above 6 o’clock. A sapphire crystal with double anti-reflective coating protects the dial, so the levels of clarity are high. Measuring 41mm in diameter, a stainless steel case frames the dial, and to ensure a cohesive finish, the bracelet is also made of stainless steel. An ML143 automatic movement, with a 42-hour power reserve, powers the timepiece; it can be observed through the exhibition case back.
Fusing sumptuous materials with a refined finish, this Pontos is ideal for those seeking a stylish timepiece.
Eliros Watches
Since its release in 1996, Maurice Lacroix has used the Eliros collection to present new ideas. The collection has been at the forefront of fashion, embracing new trends and encompassing bright colours. In addition, Eliros models showcase a simple yet balanced design with an understated elegance. They are the perfect watches for individuals seeking a luxurious accessory made with premium materials.
Our Eliros Pick: Maurice Lacroix Eliros Smoked Green Leather Strap Rose Gold Plated Case EL1118-PVP01-610-1
While embracing a more toned down luxurious look, this Eliros still makes a statement on the wrist. Its simple design and gentle curves create a deceptively traditional silhouette; perfect for everyday wear. Alongside a date aperture at 3 o’clock, the green sun-brushed dial features alim rose gold hands and baton indices. However, to highlight the classic design of this timepiece, Roman numerals feature at the 12, 3, 6 and 9 o’clock positions on the dial. Sapphire crystal glass with double anti-reflective coating protects the dial, so the durability and clarity levels of this Eliros are excellent. Moreover, a brushed and polished rose gold PVD-plated case frames the dial. Measuring 40mm in diameter, it is big enough to make a statement but small enough to not get in the way. A green leather strap printed with the Maurice Lacroix ‘m’ logo completes the design of this watch. .
Powered by a reliable quartz movement and with a water resistance of up to 50 metres, this Eliros is a perfect example of combining modern design with skilled craftsmanship. With an Eliros on your wrist, you can bring a playful pop of colour to your wardrobe and truly embrace your unique style.
Masterpiece Watches
Previously known as the Les Mécaniques line, the Masterpiece collection is a harmonious blend of elegance, urban style and mechanical refinement. While delivering high perceived value, each watch is infused with Swiss craftsmanship. As well as this, each piece is visibly unique. The design of this collection focuses on unusual skeleton dials with striking cutaways, so if you want a timepiece that makes you stand out from the crowd, look no further than the Masterpiece collection.
Our Masterpiece Pick: Maurice Lacroix Masterpiece Square Wheel Retrograde Automatic Watch MP6058-SS001-310-1
With a small seconds display square wheel at 9 o’clock and a retrograde calendar at 5 o’clock, this Masterpiece pushes convention aside. However, an anthracite Côtes de Genève dial with rose gold hands and indices reinforce sophistication into the timepiece. A sapphire crystal protects the dial wile a high-quality stainless steel case frames it. Measuring 43mm in diameter it creates a more oversized look on the wrist. The Masterpiece Square Wheel is fit with an ML258 calibre. This automatic movement beats at 28’800 vph and can be enjoyed through the exhibition case back. As well as this, it provides a power reserve of up to 38 hours. This model is finished with a black calf leather strap that fastens with a fold over clasp. While providing great comfort on the wrist, it also provides great security.
With each curving line designed to grab the attention of any onlooker, this Masterpiece is ideal for those wanting to stand out.
Fiaba Watches
Intended for today’s stylish woman, the Fiaba collection is defined by its soft and distinguished silhouettes. Each timepiece exudes elegance with majestic lines and an overall classic design. Fiaba watches deliver accessible luxury and make great companions for any night out! So if you’re looking for a timepiece to elevate your outfits, a Fiaba in all its glamour is a great choice.
Our Fiaba Pick: Maurice Lacroix FIABA | Moonphase | 18ct PVD Plated FA1084-PVP13-150-1
One of the main features of this Fiaba is the ring of diamonds in the centre of the mother-of-pearl dial. Enhancing the luxurious appearance of the model, the dial is adorned with rose gold-plated hands and indices. As well as this, a date aperture features at 3 o’clock and a moonphase function features at 6 o’clock. A rose gold-plated stainless steel two-tone case frames the dial. Its mixed metal finish gives this Fiaba a modern feel and ensures it will pair with any jewellery worn alongside it. Moreover, the blue in the moonphase complication is complemented by the cabochon-adorned crown. This model is powered by a quartz movement, so the lady wearing it can depend on it to be both reliable and accurate. For a cohesive finish, the watch secures with a stainless steel bracelet that matches the case.
This Fiaba is ideal for those ladies who wish to add an element of elegance to their watch collection. Regardless of how or when you wear it, the watch will always add glamour to your outfits.
If you’re after a watch that is high-quality, unique and stylish, then you can’t go wrong with a Maurice Lacroix. Intrigued to see what other timepieces the luxury Swiss brand has to offer? Click here to browse the full selection on our website.
What did you think of our ultimate guide to Maurice Lacroix watches? Which collection appealed to you the most? Let us know in the comments!
