Citizen Watches UK is going from strength to strength after celebrating another record-breaking year in 2015. This brilliant watch brand is positioning as being the UK best selling brand within its price point.
Sales of both men and women models in December was up 12.62% in line with the previous year.
Citizen’s figures for that £500-£1,000 price category were up 42% year-on-year during the period of 2015. This is due to some outstanding new models such as the Citizen AT8116-57E model and also the brilliant at8110-02a and especially the F900 model CC9015-71E although just outside that price range.
Citizen Watches UK getting bigger and better
Citizen has become Britain’s 4th biggest watch brand overall and number one within its competitor set. At the price, point Citizen is considered head and shoulders above the competition with outstanding new Eco-Drive and Radio controlled watches.
Social networking performed an enormous part in Citizen’s marketing campaign. Citizen presently has among the biggest online presence associated with a watch brand within the United Kingdom delivering over 500,000 interactions, over 9.5 million pages published and impressions and also over 20 million advertising impressions. Its monthly email e-newsletter directly centred on driving clients through retailers’ doorways, saw an excellent open rate of 26%, with 6% click-through rates, double the amount industry average.
Citizen Watches controlling Director, Mark Robinson is extremely confident for the year ahead, “We’ve had a phenomenal year not only in terms of sales but by being awarded the UK Retail Jeweller Watch Brand of the Year for our outstanding service, sales and marketing deliverance, which makes us incredibly proud. As always, and in keeping with our Better Starts Now philosophy, we look forward to building on our achievements into 2016, including celebrating 40 years of our Eco-Drive technology. Next stop, Baselworld, our soon to be unveiled watch collections will show the world a new dimension to our existing ranges, ensuring we stay a step or two ahead of our competitors.”
https://www.youtube.com/watch?v=9HW_G_aTBfM
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Think about the Citizen Men’s Eco-Drive Chronograph Watch AT4007-54E. It is the timepiece for most people. To start with, you’ll be inspired by its design.
