Casio have teamed up with skatewear brand HUF to produce a new watch which is not only high-quality, but also strong enough to survive performing as many ollie’s and kickflip’s as you desire!
What Are Casio G-Shock Watches?
Casio G-Shock are already known for the incredibly strong, durable range of stylish watches which have been produced since 1983. Two of the incredibly popular watches in that range are the Casio G-Shock GA-100-1A1ER Chronograph and the Casio Bluetooth 4.0 GB-6900B-1BER Smartwatch. Casio G-Shock watches are popular with sports stars, including pro skateboarders, which explains why they would want to work with HUF.
Who Are HUF?
Huf was founded in 2002 by professional skateboarder Keith Hufnagel when he opened up a boutique in San Francisco. His shop was so popular that he decided to open his own clothing line. The HUF brand is known for a unique range with vintage designs, accompanied by casual graphics and slogans. Hufnagel is still involved with the production of HUF products and the range is made for skateboarders, by skateboarders.
What Is HUF & Casio Watch?
The Casio G-Shock GD400HUF-1 is built on the original Casio G-Shock GD400 which is inspired by skateboarding. The Casio G-Shock GD400 is shock resistant, splash resistant and is extremely durable. It also has a LED backlight (super illuminator)with a 3 dial face, countdown timer, world time and a full auto calendar.
The HUF edition of the watch includes all of the functionality of the original Casio G-Shock. It includes the HUF logo on the case back and a cool strap inspired by cracked concrete.
What Do Casio & HUF Say About The Watch?
Casio’s website states that the desire was to create a custom watch which is timeless and wearable while still speaking to the heritage of both brands. HUF utilized the stylish and durable Casio G-Shock GD400 to produce a watch which can withstand the shock and stress of skateboarding.
Keith Hufnagal stated that, “I used to skate for G-SHOCK back in the day and we always carried their watches at our original HUF shops in San Francisco and Los Angeles, so I was very happy when the opportunity arose to work together on a project that would speak to both our brands through one collaborative piece.”
Shignori Itoh, CEO and Chairman of Casio America, Inc. explained, “Since the inception of G-SHOCK, we have been committed to finding like-minded brands and HUF is one of them.The partnership between us is a true testament to what both our brands stand for and the skate industry that we support. As one of the top brands within the skate sector that has a unique lifestyle connection, it was only fitting that we partner to create a dual-branded timepiece. HUF’s dedication to developing innovative and dynamic products that are durable and can withstand the most uncompromising situations is the perfect match for G-SHOCK, the toughest watch on the market. We look forward to the release of the latest tie-up launching this summer.”
Casio and HUF have released a video called “What” which you can watch here.
When Will The Watch Be Released
The Casio G-Shock GD400HUF-1 will be released in May 2015 and will cost $190 (approx £129.57).
Images: goincase
