Since its inception, Rotary has become a household name for watches in the United Kingdom. Their collection includes a wide range of quality watches for both men and women, many of which follow a contemporary design. While the Swiss brand places a strong focus on the aesthetics of each timepiece, functionality has not been ignored. As emphasised by the excellent craftsmanship that has gone into each watch, Rotary’s commitment to excellence is unmatched. Over the past couple of years, the brand has seen a rise in popularity; more and more people are wanting to purchase a Rotary. As a result, we have curated this list of 5 things you should know before buying a Rotary. So keep reading if you want to discover what these are!
5 Things You Should Know Before Buying a Rotary
1. Rotary has Swiss origin and British influence.
Although Rotary is a Swiss brand, it holds strong ties to the United Kingdom. The rapid expansion and success of the brand in Switzerland throughout the early 20th Century provided them with a unique opportunity. In 1907, Rotary moved to London and incorporated British influence into the brand. This still plays a key role in their design ethos to this day. In addition to this, the brand became the official watch supplier for the British Army during the Second World War. This meat that a Rotary timepiece ended up in almost every household in the UK; leaving a lasting impression of the brand on the British public.
Rotary Greenwich | Silver Skeleton Dial | Brown Leather Strap GS02945/06
Embodying the combination of Swiss craftsmanship and British design, this men’s model features a 42mm stainless steel case with an exhibition case back and crown at 2 o’clock. The carefully positioned silver skeleton dial allows the wearer to enjoy the Miyota 8N24 automatic movement which powers the timepiece. To ensure that the attention remains on the striking cutaways, the dial is adorned with silver baton indices and hands. While they are simple in design, they add elements of dimension to this intricate timepiece. Moreover, scratch-resistant sapphire glass protects the dial and the watch is water-resistant up to 50 metres. Completing the design of this Greenwich Skeleton is a brown leather strap with a pin buckle. Its crocodile-like texture adds elements of vintage flair to the watch.
2. The brand has a long history.
Rotary was founded in 1895 by Moise Dreyfuss who was dedicated to creating beautiful, elegant watches. The brand’s long history has given it plenty of time to perfect their craft. In fact, Rotary have preserved their proud Swiss heritage for 120 years! Rotary found great success within the Swiss watch market, and as a result expanded into the UK by 1925. This same year, Rotary created a logo which made them more memorable and recognisable; their infamous winged wheel. Throughout history, Rotary has remained current but stayed true to its roots. The brand also managed to stay afloat during the Quartz Crisis of the 1970s which solidified them as a well-respected name within the horological world.
Rotary Special Edition Champagne Collection – Art Deco (36mm) Black & White Dial / Black Leather Strap GS08007/04
This model has been designed to celebrate 100 years since the inception of Rotary’s iconic logo and features a white outer dial with a black inner dial displaying an Art Deco motif at its centre. The dial also features gold baton indices and gold hour and minute hands alongside a small date aperture at 3 o’clock. A gold PVD 316L stainless steel case frames the dial. Measuring 36mm in diameter, it is a perfect size for both men and women to wear. The timepiece additionally features scratch-resistant sapphire glass. Rotary’s extensive history and experience ensure that the high-quality quartz movement of this model is both precise and reliable. Securing the watch to the wrist is a black leather strap. Its alligator-texture exudes luxury. With subtle links to the 1920s, this Rotary is a great option for those who want a piece of the brand’s history on their wrist.
3. Rotary watches are affordably stylish.
Blending the old with the new and the contemporary with the classic to produce a distinctive design, Rotary offers quality watches at a reasonable price. Like every watch brand, their prices vary depending on the collection. However, the majority of their timepieces fall within the £100-£300 price bracket. Timeless elegance and superior craftsmanship are at the forefront of each watch; this, alongside their cost-friendly nature, makes the brand appealing to many. So if you’re after a stylish watch that won’t break the bank, look no further than Rotary.
Rotary Women’s Windsor Two-Tone Watch LB05421/01
A traditional and refined accessory, this Rotary has a versatile silhouette which complements any look. Not only does it exude elegance, but you don’t have to spend a large amount on it. Black Roman numerals and gold-tone hands complement the white guilloche dial. They add to the timeless style of the model perfectly. Moreover a date display adds practicality to the watch. Sapphire glass protects the dial and a petite 27mm two-tone gold PVD stainless steel case houses a high-quality quartz movement. This choice of material and movement showcases that although the watch is not expensive, functionality and durability has not been pushed aside. Completing the classic look of this model is a seven-link tapered stainless steel bracelet; a deployment clasp keeps it comfortably secure. This dress watch conveys true elements of class, and while it looks luxurious, is extremely cost-friendly.
4. Rotary is an award-winning brand.
In 2002, Rotary won the Jewellery Supplier of the Year Award at the UK Jewellery Awards. They went on to win the same award the next year too! Following the launch of their Dolphin Standard in 2005 and the patented Rotary Round Revelation in 2006, Rotary achieved the Superbrand status; a brand that has established the finest reputation in its field. It was their enduring commitment to quality which helped them achieve this. Moreover, Rotary has also been awarded Watch Brand of the Year in 2019 and 2022 at the Retail Jewellery Awards. Not only does this wide array of awards affirm the quality and prestige of Rotary watches, but it also shows that they are a brand you can trust.
Rotary Seamatic Automatic 300m (42mm) Black Dial / Black Silicone GS05430/84
This divers watch is a stunning display of clean design with an outstanding specification. The black dial features luminous applied indices of varying shapes as well as open-hour hands with striking burnt orange detailing. For increased functionality, the dial also exhibits an orange minute track and a date display. These features are all protected beneath scratch-resistant sapphire glass and surrounded by a 42mm stainless steel case. For the best and safest possible underwater timekeeping, the watch also features a black ceramic unidirectional bezel. Adding to the utilitarian look of this Rotary is its black silicone strap with a pin buckle fastening. Moreover, a reliable Miyota 8215 automatic movement powers the watch. This Seamatic boasts an impressive water resistance of 300 metres; a feature which helped Rotary achieve its Superbrand status. Practical and durable, this watch perfectly showcases the many reasons as to why Rotary is an award-winning brand.
5. Rotary create watches with a range of designs and movements.
Rotary creates a wide range of timepieces for both men and women, so there truly is something for every taste. Some models feature intricate skeleton dials which showcase inner movements, while others feature diamond-set detailing for a glamourous look. As well as this, the brand uses quartz, automatic, and even hand-wound movements to ensure each individual can find a watch that suits their lifestyle. No matter what you’re looking for, the perfect Rotary for you is out there!
Rotary Women’s Ultra Slim (25mm) Pink Dial / Stainless Steel Bracelet LB08015/90
This women’s model is a harmonious blend of lightweight luxury and innovative design. Its rose pink dial exudes a sophisticated charm which is further emphasised by the captivating guilloche texture; adding layers of both depth and character. Silver-tone baton indices and hands adorn the dial and for extra functionality, a date display features at 3 o’clock. Embodying the essence of its name, an ultra slim 25mm tonneau-shaped stainless case frames the dial. It perfectly aligns with the watch’s sleek and simple profile. Sapphire glass protects the beauty of the watch, and a reliable quartz movement is housed underneath. The lightweight design of this watch is concluded with an elegant stainless steel bracelet. Encapsulating the epitome of grace and precision, this watch perfect for both everyday and occasion wear.
If these 5 reasons have provided you with more understanding of the Swiss brand, and you are now confident that you want to buy a Rotary, click here to view the selection on our website.
What are your thoughts on our 5 things you should know before buying a Rotary? Did any of the reasons take you by surprise? Let us know in the comments!
