Flared jeans, bright colours and corduroy! Who’s ready for the 1970s revival? More than ever, we’re witnessing just how cyclical fashion is. The big-rimmed glasses and fur-lined coats are coming out from the back of our parents’ and grandparents’ closets. Both across street fashion and the catwalk we’ve seen the return of colour. Not only have designers become bolder with their choice of shades, but with their choice of patterns as well. Psychadelic flowers and abstract waves have taken over. If we’re being honest, florals are everything and it’s only a matter of time until the fringe makes a come-back. Celebrate the return of the groovy girl aesthetic with these fabulously out-there watches.
Swatch Flower Power GROOVY LOVE Bioceramic Watch SO31S100
The Swatch Flower Power collection has a wealth of groovy watches to choose from, however, we will only include two in this list for variety’s sake. The Swatch Groovy Love watch encompasses the most important sentiment of the 60s and 70s – love. The watch has a case made of bioceramic with a white silicone strap. The dial is decorated with a colourful heart-in-heart pattern. The pattern carries on out onto the strap. The word “Love” is printed at the end of the strop three times in different colours as well. The watch is only splash-resistant, so it should not be submerged in water.
Swatch Bioceramic Flower Power POWER OF PEACE Watch SO32W107
Also part of the Flower Power collection is the Power of Peace watch. This model is definitely more “out there” when it comes to its design. The watch also has a bioceramic case and a white silicone strap which secures with a standard buckle. The strap has almost a scrapbook motif. Colourful imagery of flowers, rainbows, hearts and peace signs can be seen on it. On the dial in a large bubble font is written “Flower Power”. A colourful revolver is also featured on the dial. The model has hour, minute and second hands and is powered by a quartz movement.
Swarovski LUCENT | Purple Silicone Strap | Purple Dial 5624376
If you want to achieve the stand-out 70s look with more modern pieces, we suggest the Swarovski Lucent watch. The monochrome design of the watches and their unique Swarovski crystal glass makes them a great addition to any vintage-inspired outfit. The design is completely monochrome from the purple silicone strap, purple sunray dial and purple crystal. The single-colour look of the timepiece makes it perfect when recreating the colour-blocked styles of the 70s.
Hamilton Ventura Flex Quartz White Dial Stainless Steel H24301111
If you’re trying to go with something more subtle and historically accurate why not choose the watch of the King himself? The King of Rock and Roll that is. The Hamilton Ventura was one of Elvis Presley’s favourite timepieces. The unusual design of the case and the flexible stainless steel bracelet is reminiscent of the original watches from the era. The movement, however, has been modernised. The case and bracelet of the watch are plated in a yellow-gold tone. Contrasting the white dial are thin black batons and gold-toned dauphine hands. Additionally, gold dots are featured next to the batons for an extra glamorous look. The movement of the watch is quartz. The watch is water-resistant up to 50 meters.
STORM | Centro Pink | Women’s Stainless Steel Bracelet | Pink Dial 47449/PK
Last but not least is this futuristic Storm Centro watch. Though science fiction as a genre started gaining popularity in the 1950s, it reached its pinnacle in the late 60s and 70s. Movies and shows like Planet of the Apes (1968), Battlestar Galactica (1978) and Star Wars (1977) showed people what technology was truly capable of. This trickled down into fashion bringing us quartz and digital watches.
This Storm’s design is perfect for those who are inspired by the retrofuturistic style of the time. The watch is made of stainless steel and both the large curved case and the half-bangle bracelet have a polished finish. The mineral crystal of the watch is also curved to match the case. Though the integrated bezel is unique, the dial is quite simple. Its layered design allows for the pink dial to have two different finishes. The inner section of the dial has a sunray finish, while the outer section has a brushed circular finish.
Are you excited about the return of the Groovy Girl Aesthetic? Let us know in the comments below.
