Seiko was founded in 1881, 140 years ago, in Tokyo Japan. Its founder Kintaro Hattori strived to be “always one step ahead of the rest” and produce expertly designed clocks and timepiece of the highest quality. Over the years, Seiko has managed to retain its values. The brand has continued to create innovative watches that uphold Mr Hattori’s standards and philosophy of success. These days Seiko is, without a doubt, one of the most popular and beloved watch brands in the world. Due to its long history, wide-ranging portfolio and exquisite craftsmanship, it’s no surprise that Seiko has amassed a loyal and dedicated fan base. Amongst fans and collectors, the nicknames of Seiko watches have become just as popular as the brand.
Both the brand and its followers understand that names hold power. Especially in Japanese culture, where names the symbolism behind them is regarded as sacred. An example of this comes from Seiko itself. In order to avoid an ill omen associated with its name, the brand’s name was changed to Seiko from Seikosha, which roughly translated to “house of exquisite workmanship” in 1924. In Japanese, Seiko means “exquisite” and the word is pronounced the same way as the Japanese word for “success”.
Unlike many other popular timepieces, the nicknames of Seiko watches originate primarily from its devoted fans. Enthusiasts of the brand are known for dubbing their favourite timepieces with clever and funny nicknames based on elements on the watches such as an easily recognizable shape or unique design features. These nicknames have become so prominent with the brand’s supporters that Seiko has started adopting them as well.
Learn more about the origin of the nicknames of some of Seiko’s most famous and stand-out models below.
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