Constantly innovating and ever-evolving, Swatch has stayed at the top of the everyday watch market since the 1980s. Now one of the biggest Swiss watch manufacturers, the brand was launched as a response to the quartz crisis of the 70s and 80s. The success Swatch had brought back Switzerland as one of the leaders in the watch industry. Its combination of smart business practices and clever promotion is what makes the brand so successful. Swatch’s Big Bold Spectrum is one of its most recent releases. The line was inspired by modern streetwear. Its design is modern and created to stand out, characteristic of Swatch.
Swatch’s Big Bold Spectrum truly lives up to its name. Its design is unique and undisputedly makes a statement. These models are for those who want to go that extra mile for their outfit. It’s for those who are not afraid to be bold and stand out. Swatch’s Big Bold Spectrum will help you embrace The line comes in three distinct models to match your every mood and style decision
Swatch BLUE TASTE | Black Rubber Strap | Blue/Pink Dial
The Blue Taste model’s colour palette was inspired by the hues of Arizona’s night sky. Blue and pink have been combined to create this magical dial. Its striking colours make it difficult to look away. The indices and hands are thick rectangles, giving it a more modern, urban look. They are in neon pink, a detail which is also carried onto the bezel. The skeleton dial features a black-coloured movement, which nicely contrasts the more muted but still bright blue of the dial. The case is made of black transparent plastic and measures at 47 mm, a feature which is characteristic of all of Swatch’s Big Bold Spectrum models. The strap is black silicone.
Swatch FIRE TASTE | Black Rubber Strap | Orange/Blue Dial
Inspired by Caribbean sunsets, the Fire Taste model exudes confidence and warmth. The colour palette is daring and highlights the core values of the collection. The orange skeleton dial offers a look into the black-coloured movement. Blue detailing throughout the watch contrasts the black transparent case and black silicone strap. The indices, minutes scale and hands are in neon blue. A neon blue bezel ties in the whole design together.
Swatch PINK TASTE | Black Rubber Strap | Purple/Green Dial
This Spectrum Pink Taste model is colourful and vibrant. The design and colour palette was inspired by the jacaranda tree. It blooms in large bold violet flowers. The tree represents what’s truly at the heart of the collection – being magnificent and shamelessly yourself. The round case measures at 47 mm in diameter and is made of black transparent plastic. Its strap is made of black silicone. What makes the watch stand out is the vibrant dial. The thick rectangular indices and hands are in neon green. The neon green elements are also featured on the bezel. Featuring a dual colour skeleton dial, the design contrasts the black-coloured movement with the rich purple dial.
What do you think of Swatch’s Big Bold Spectrum models? Let us know in the comments below.
