Baselworld has been postponed until January 2021 amid the Covid-19 (Coronavirus) outbreak. The news comes after Switzerland bans events taking place with over 1000 people due to the fear of health and safety, which was announced early this morning. The event was supposed to be held from the 30th of April until the 5th of May but has now been moved to the 28th of January to the 2nd of February 2021 which will also include a press event on the 27th of January.
The managing director of Baselworld, Michael Loris- Melikoff stated:
“We deeply regret having had to postpone the event as planned due to the coronavirus, in full consideration of the needs of the watch and jewellery industry to be able to benefit from the platform to develop their business. This decision has been all the more difficult in view of all the positives that have been achieved through listening and dialogue over the last few months, which resulted in new concepts and new solutions, that have attracted exhibitors to return and new ones to sign on. We registered encouraging growth in all sectors; watchmaking, jewellery, the gemstone and pearl trade, as well as in the technical branch.
By postponing the show to January 2021, we have found a solution that enables the industry and all our customers to avoid losing a full year and at the same time reset their calendars for the beginning of the year, a period that is conductive to the presentation of their new products, new trends and order taking. This postponing will also allow Baselworld to continue developing and bringing new formats and solutions as well as improvements to the new concept we propose.”
As Baselworld is one of the biggest platforms for watches and jewellery on a global scale, they have decided to create a digital platform that will be useful to the entire community which will meet the needs of brands, which has become a priority due to the difficult circumstances as a result of the outbreak.
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