‘Festina Always Fits’ – Festina Watches UK 2019 Campaign
The Festina group, and Festina watches UK have launched their 2019 campaign in partnership with Hollywood actor Gerard Butler, and recently crowned Miss France, Vaimalama Chaves.
The campaigns look set to run across different platforms, and are going to promote a number of different products for the brand. This follows on from the renewal of the collaboration between Butler and Festina, which is set to continue for another three years now, so this latest campaign also strengthens this relationship further!
The previous campaign featuring the star of hugely popular films such as 300 and Den of Thieves received a fantastic reception, which has led to the production of the ‘Festina Always Fits’ promotion in 2019. The idea behind this, is to present Butlers most spontaneous and seductive side, full of charisma and elegance. The three pieces that compose this run of advertising material highlight the versatile nature of both Festina watches and the renowned Scottish actor, proving that they are both perfectly able to adapt and overcome any situation without losing style or rhythm.
Director Albert Uria was set the task of filming the campaign, which takes place in different spots with relaxed atmospheres, such as the La Ricarda Estate, located a few meters away from the Mediterranean sea!
It’s not all about Butler, however, Miss France, Vaimalama Chaves, will be shown in advertisement for the sparkling Festina Mademoiselle women’s watch collection that is made in collaboration with Swarvovski!
It is really great to see Festina working closely with the likes of Chaves and Butler to promote their watches, as it shows off the products in a completely different way, and allows them to portray the meaning and style of each model too! We are looking forward to seeing what else we see from the brand over the next year in partnership with their ambassadors, and will be hoping to see some new fantastic timepieces along the way too!
