Alpina, the original Swiss sports watch brand have recently announced that they are proud to be working with and supporting the mission of the National Park Foundation (NPF), who are the official nonprofit partner of the National Park Service.
Alpina have announced that they have now entered into a three-year partnership with the National Park Foundation in order to help support America’s national parks, and protect and enhance America’s rivers and trails. This is in accordance with Alpina Watches’ commitment to outdoor adventure, where a portion of Alpina’s commitment will support the NPF in celebration of the 50th anniversary of the National Trails and National Wild & Scenic Rivers systems.
“Partnering with the National Park Foundation is a natural fit for Alpina given its history in adventure and the brand’s revolution of the modern sport watch,” said Lindsay Mellor, U.S. Marketing Director of Alpina. “Through our partnership with the National Park Foundation, we hope to engage with those who have a shared passion for adventure and the outdoors and encourage them to explore all three areas of air, land and sea.”
Over its 135+ year history, Alpina has always been committed to producing extremely robust sport watches that perform to the highest precision and with the greatest reliability in the most demanding situations. producing watches such as the Alpiner 4 and more recently the AlpinerX Smartwatch, which really support their way of thinking and challenging themselves. Alpina looks to provide sportsmen and adventurers with the perfect watch for the outdoor environments that play a role in their everyday lifestyle. The brand’s “Alpinist” philosophy has always been shaped exclusively by the attitude needed to perform in the reality of the most difficult natural environments on earth, taking into consideration four key ideologies: be perseverant, think independently, trust your instincts and don’t forget your roots.
“The National Park Foundation is an ideal partner for a brand like Alpina as it supports the very own trails and rivers that our consumer is exploring,” said Fernando Sanchez, U.S. Managing Director of Alpina. “We look forward to interacting with our consumer more and inspiring others to go out and reach their own summit.”
This is the first brand partnership in the USA for Swiss brand Alpina, and they are not only looking to support the National Parks Foundation, but help lead the charge in challenging all Americans in support of these natural treasures too! Alpina have always had a commitment and drive when it comes to all things nature and these two companies will come together to build awareness of the opportunities and potential that parks, rivers and trails have to offer. This will be furthering their shared goal to encourage the people of America, and all over the world to get outside, explore nature and find time for adventure, and ultimately inspiring the next generation of “Alpinists” and national park enthusiasts.
“Alpina’s new partnership with the National Park Foundation is perfectly timed for the ongoing rivers and trails celebration,” said Stefanie Mathew, vice president of corporate partnerships at the National Park Foundation. “Alpina is inspiring people to immerse themselves in the nature and history of our National Park System and support these national treasures.”
