The Mickey Mouse Watch – Where did the craze come from?
Mickey Mouse has had a huge influence on pop culture and fashion, and plays a massive part in the world of watches. There are many famous pop culture icons in the world of watches, such as James Bond and his iconic Rolex’s and Omega’s but the Mickey Mouse craze is somewhat of a unique trend. No one knows exactly why the character of Walt Disney’s creation plays such a role in fashion, yet he remains a constant go to icon, with so many Mickey Mouse Watch variations existing today!
The endearing mouse is not exclusive to one brand or watch, and has been seen all over, including on the dials of Seiko, Bulova, Rolex, Timex and Lorus, including many more. The range of price ranges that the character has featured on varies greatly, showing how versatile and widely recognized he is.
The trend first began during the great depression, when Walt Disney was looking for a way to increase cash flow, and keep his company afloat, which is where Herman Kamen comes in. He approached Disney with the idea of using this iconic character on consumer goods, and wearable items, with Ingersoll being the first to get on board with this plan with the Waterbury watch.
Ingersoll have been one of the largest influencers in the world of Mickey Mouse watches, and they still continue to produce and sell this style today! ‘The Walt‘ is their current take on the Mickey Mouse watch, the limited edition watch was produced to commemorate and pay tribute to the famous Walt Disney, and his most popular character, celbrating 90 years since Mickey Mouse was born. Ingersoll also have a full Disney collection, as part of the Disney by Ingersoll range, which is a collection of watches, all featuring Mickey and friends, as a fun way bringing the cartoon character into a sophisticated wrist watch!
Citizen are another huge company who have recently teamed up with Disney, they now have their own looks displayed at Disneyland for guests to see and use! The partisanship is bringing new ideas and new designs to the brand, with a Marvel watches collection already announced, and a Disney collection including Mickey on its way very soon!
