Bering watches is a brand that we have stocked for quite a long time now and its a brand that steadily does well every month. Bering have decided to up their marketing game for spring 2018 after announcing that they are going to be featured in British Airways new in-flight magazines as part of their marketing strategy to expand on their European customer base.
In flight magazines are something that is often overlooked by companies searching for new ways to market but they can expand your customer reach by literally millions. Take British Airways they fly 145,000 customers every day that’s approximately 40 million customers a year! Pretty impressive reach for the cost of a magazine advertisement.
Bering time are all set to feature on the front cover of the British Airways magazine called “High Life Shop” from April to August and two of the brands most well known watches will be available to purchase from the in flight magazine too. It will be distributed to every backseat pocket on each plane in the British Airways armada as well as the British Airways Luxury Lounge for premium passengers. The magazine is very popular amongst flyers around the globe due to its high profile luxury brands that are featured in the magazine who mostly all have products available for purchase on the flight too.
The Danish brand have developed a strong marketing campaign for this year having also setup a feature in London Fashion Week as well as a UK influence trip to the Arctic. They also launched a new store in Vienna. This new partnership between British Airways and Bering represents a gigantic achievement for the brand especially for their UK presence.
“We have chosen two of our iconic timepieces to be sold in the magazine, which represent the sleek minimalism synonymous with the Bering brand.” – Lars Gram Skjønnemann
