International watch brand Maurice Lacroix have launched a new campaign to mark the new year. Their ‘Chase Your Watch’ campaign invites watch fans, Maurice Lacroix enthusiasts and other members of the public to follow them online where they will be posting clues and riddles for the locations of four secret boxes that they are hiding in four cities around the world. There will be one in each city and its all being kept very secretive at the moment with not even the four cities or countries being announced yet.
The event is going to be spread over the next two months and is all part of their marketing and advertising campaign for the new Aikon Automatic. Every two weeks the event will jump to a new city for a new group of watch hunters to battle it out for their chance to win a secret box. The secret hidden prize box doesn’t contain a watch sadly, instead it contains a tickets to Baselworld Switzerland 2018 where the four winners will have to participate in the last challenge to win their watch.
