Daniel Wellington and Kendall Jenner 2017 Classic collection.

American fashion model and television personality Kendall Jenner has been announced as the face of Daniel Wellingtons 2017 classic collection. The Victoria Secret model is among one of the hottest stars at the moment especially in the fashion industry and this is a massive accomplishment for Daniel Wellington. She is working hard to promote the brand to her millions of followers around the globe. “I normally wear and loved the Daniel Wellington, The Classic Petite is stylish and modern.”

The classic petite fashion style was brought about a while ago by some of the biggest fashion labels like Burberry. The watch features a 32mm stainless steel case and minimalist designed strap and dial finished off beautifully with a Milanese  mesh bracelet.

The founder of Daniel Wellington Filip Tysander, was quoted saying the following about his new collection “Defined by its contemporary look and complicated design, Classic Petite is essential-have staple for each modern icon. We’re proud to exhibit our flagship Classic collection inside a new light. The brand new watch meets its name in each and every sense and proves that less is really more”.

Daniel Wellington has been in the news about another big move this time to a new distributor, AFH Distribution, which is putting a lot of attention on the brand and really encouraging retailers to invest more into stock for current lines.

“We are happy to work with Kendall for the launch of Petite. She’s a contemporary icon who embodies a mindset that has been central to the style of this brand new collection. Kendall sticks out, inspires and personifies the Classic Petite within an incredible way,” states Ola Melin, pr manager at Daniel Wellington.